Press Release
FCIB Acted as the Sole Sponsor and Lead Underwriter for Non-public Seasoned Equity Offering of Beijing Zhidemai Technology Co.,Ltd.
Beijing Zhidemai Technology Co.,Ltd. (the “Issuer” or “Company”), with First Capital Investment Banking Co., Ltd (“FCIB”) acting as the sole sponsor and lead underwriter, has successfully completed the oriented issuance of seasoned equity offering (the “Offering”). On December 10, 2020, the newly-issued shares accomplished its initial registration and deposit in China Securities Depository and Clearing Co., Ltd Shenzhen Branch.
A total of 12 objects were allotted to the Offering, including CUAM, WT Asset Management, NF Fund, JS Fund, E Fund, Generali China. The net consideration is RMB 713.0598 million, which will be used to upgrade the content platform of the Company’s website www.smzdm.com, build diversified consumer MCN, establish consumer Internet research institute, and replenish working capital, providing adequate protection for the Issuer to enrich platform content display modes, enhance consumption content output and boost commercial liquidity.
The Issuer mainly operates content-oriented consumption platform www.smzdm.com and its corresponding mobile client applications, setting shopping guide, media, tools, community attribute in one. As live and short video gradually become the main content carriers to attract web traffic, the company needs to add appropriate functions on the website to enrich its display modes of content. After the implementation of the projects, on one hand, the Issuer's existing e-commerce shopping guide, advertising and other businesses will be further enhanced by the new marketing mode of "live/short video + KOL". On the other hand, the Issuer will carry out content promotion in major domestic e-commerce and live/short video platforms by incubating and signing excellent KOL though MCN, to obtain enormous amount of consumption data and ultimately achieve the traffic monetizing from diversified high-quality professional consumption content to content e-commerce, laying a solid foundation for optimizing the business development layout.
This offering is the first GEM refinancing project solely sponsored and underwritten by FCIB since the GEM registration-based system reform. On the basis of accurately comprehending policy changes, the team carried out effective communication with the regulatory authorities, and provided sufficient assistance and support to the Issuer in the design of investment projects, the preparation of application documents, and information disclosure, so as to ensure that the project smoothly passed the review of Shenzhen Stock Exchange and obtained the approval of CSRC. In the preparation stage of the issuance, FCIB effectively organized investor communication, and eventually 18 institutional and individual investors participated in the subscription, leading to a total subscription volume of 1.07 billion, over-raising ratio of 1.45 times, and bidding price of RMB 88.88 per share, 85% of the closing price at noon on T day. This Offering has attracted the attention of various investment institutions, including top domestic PE, insurance companies, well-known QFII institutions and industrial investors, and fully demonstrated FCIB’s professional execution ability and outstanding sales capabilities, which is highly appreciated by the Company, the investors and the market.
